International Relations and PR Writing

“The world is a global village” – Marshall McLuhan.

Now in the 21st century, Public Relations is an international phenomenon, the Internet has accelerated this process as organizations try to win the global battle of ideas, we may be moving from an age of “globalization” to an age of “cognitive understanding.”  As trade an information don’t have borders nowadays so has the field of PR become borderless.

Along with all this “wonder” of having information at the tip of our fingers, there is always pros and cons to everything. In this case, new communications technologies have created misunderstandings, jealousies and often violence. The actions of individuals on one side of the world are now known on the other side of the world almost instantly. Smart multinationals also support local causes, incorporating audiences and celebrities into philanthropic efforts.

No matter what the motivation for corporate philanthropy, the community and specific organizations helped through the program benefit. When a company offers grants or financial support, local organizations are able to afford supplies and programs that might otherwise go unfunded. Companies who emphasize public service and volunteerism may notice a boost in morale, particularly if the employees value the idea of giving back to the community. Employees who work together on a volunteer or charity project get to know one another beyond the typical scope of work. The work may even improve teamwork on work projects.

The same way it is important to comprehend the importance , benefits  and impacts of the advancements in communication technology with the internet, it will always remain fundamental to know how to express ourselves in writing and speech. Even in the age of technology, writing remains the key to effective public relations. Public relations practitioners are professional communicators, and communications means writing.

The ability to write easily, coherently, and quickly distinguishes the public relations professional from others in an organization. It is a skilled that can be learned and provides the assets needed to be a successful PR practitioner.

Writing for a reader is very different than writing for a speaker. Here are some examples of this difference:


  • Scan material
  • Study printed words
  • Review passages
  • Check the facts


  • Get only once chance to hear and comprehend
  • May tune out messages or speakers early

As professional communicators, PR people are required to develop content that is accurate and compelling on behalf of companies and organizations. Between e-mails, texts, Facebook posts and Tweets, our society spends a lot of time communicating via the written word.

Writing lies at the heart of the public relations equation.


Seitel, Fraser (2013). The Practice of Public Relations. 13th Edition.


Community, Government and Consumer Relations

So far, we all have seen various community efforts by different companies in our communities. Most of them fill our hearts with some sort of satisfaction from knowing that through our support we are helping others somehow. This creates  a bond and  a good image of specific companies. I mean, hey, we’d rather buy from a company that demonstrates how they help the community rather than one that doesn’t right?

Serving diverse, multicultural communities has become a top business mandate. Most companies today donate a percentage of profits to nonprofit organizations. Most companies strive to be true citizens of their communities, as well as agents for social change.

Among the benefits of being involved in community relations as a business, Industry Canada says the following:

Businesses have relationships in their local communities, sharing common interests.  As such, it is valuable to spend some time considering how to leverage your relationships on mutually beneficial initiatives.  It is possible to enhance business performance, profitability and your reputation through your community involvement efforts.


More over, American politics, like all other sectors of society, has been overrun by social media and the Web. Ironically, the practice of public relations has been barred from the federal government since 1913. This is so because congress was concerned that public officials might use public relations to advance their own agendas, but the practice of PR is represented throughout the government: in all government branches, in all government agencies, on state and local levels, and in the lobbying function.

By the same token, when it comes to consumer relations, we realize that globalization and the Internet have pressured companies to be responsible while promoting products.  The challenge lies in differentiating one’s products from all the rest. Public relations techniques and social sensitivities can help distinguish a company from the competition.

In an era overwrought with advertising “noise,” public relations solutions can help to:
  • distinguish one company from the next.
  • enhance the sale of a firm’s products.
  • attract, win and keep customers. (Seitel, 2013)

Seitel, Fraser (2013). The Practice of Public Relations. 13th Edition.