Public Opinion and Managing Reputation

For anyone concerned about public opinion, it all comes down to managing reputation. Reputation is gained by what one does, not by what one says.The practice of reputation management aligns communications with an organization’s character and action. 

Although reputation is difficult to measure, it is a tangible asset. Managing reputation is a front line public relations responsibility.
Reputation comes from public opinion, that is, people form a criteria of who we are or who our products, or company are in their head and that goes along reputation. Opinion is highly sensitive to important events and it is determined more by events than words. Public opinion may vary greatly in a short spam of time or throughout the course of the years for different factors.
For example, American adults used to be very reluctant to same sex marriage, but over time they have changed their opinion and that has led to reforms in which same sex marriages are allowed in certain states, an article from Los Angeles times illustrates this as follows:

Nationally, 1 in 7 American adults said in a recent Pew Research Center survey that they had changed their minds about same-sex marriage. Nearly all had gone from opposing legal marriage for same-sex couples to supporting it.

Having a friend or family member who is gay was the most common reason for having switched positions, the poll found. Another national poll, by the Washington Post and ABC News, found that support for gay marriage is now at an all-time high nationwide.

As mentioned, different factors affect public opinion and when it comes to corporations or businesses, winning favorable public opinion isn’t an option, it is a necessity. For anyone concerned about public opinion, it all comes down to managing reputation and that could be done in several different sectors and places because basically a lot of people need the management of PR. From universities and colleges, to public relations agencies, professional organizations and local governments. 

For example, Undersecretary of State Karen Hughes is scheduled to speak at the Public Relations Society of America’s annual conference about “public diplomacy,” a branch of government public relations. Public diplomacy is shaping the image of a nation (in this case, the United States) in the eyes of both traditional allies and enemy states.

As outlined in the example, it is imperative to have a specific person that takes charge of managing public relations and have the ability to convey a good image of the institution they work for. 





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